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HISTORY OF THE AMERICAN PRESIDENT LINES

HISTORY OF AMERICAN PRESIDENT LINES…

Early History of Oldest Continuously Operating U.S. Steamship Company

The Pacific Mail Steamship Company, predecessor of the American President Companies Ltd., was founded in 1848, two years before the transcontinental railroad was completed; its founding at this time provides American President Companies its claim as the oldest continuously operated steamship company in the United States. The Pacific Mail Steamship Company set out to carry mail from the Isthmus of Panama to the Oregon Territory. In 1867 it began the first regular shipping service between the United States and Asia, carrying passengers, cargo, and mail between the western United States, China, and Japan. The company’s wooden ships, weighing 2,500 gross tons, used steam power to drive paddle wheels set amidships; the paddle wheels were augmented by twin square-rigged masts.

In 1921, the Pacific Mail Steamship Company was acquired by Dollar Steamship Lines, a company founded in the early 1900s by lumberman Robert Dollar, who established a fleet of steam schooners to carry his lumber from mills in northern California and Oregon to cities and railheads in southern and central California.

Dollar Steamship Lines established around-the-world shipping services in 1925 and expanded those services up until 1938 when, staggering under the combined effects of the Great Depression and debts incurred through building its fleet, the company was on the brink of bankruptcy. In 1938 the Federal Maritime Commission arranged a subsidy to keep the company solvent; later that year, the Commission released the company from its debt in return for 90 percent of the Dollar Steamship Lines’ common stock. The services of the Dollar Steamship Lines were considered vital to the United States in light of the rise of fascism in Europe and the Sino-Japanese war in the Far East.

Wartime Government Contracts and Big Changes Through the 1980s

On November 1, 1938, Dollar Steamship Lines’ new board of directors changed its name to American President Lines Ltd.; the name change was due in part to the company’s practice of naming its ships after American presidents. American President Lines’ fleet saw service activity during World War II, as several ships were sold to the U.S. Navy for troop transports and others operated as “Liberty Ships” to transport materiel for the war effort.


After the war the company was involved in a costly and bitter seven-year court battle that resulted in its acquisition in 1952 by Ralph K. Davies, a former executive of Standard Oil of California, who had begun buying shares in American President Lines in 1944. By 1952, Davies owned 11 percent of the outstanding shares of the company, becoming its largest minority shareholder. On October 29, 1952, a group of investors led by Davies outbid two other investor groups, including one led by R. Stanley, a son of Robert Dollar, and paid $18.3 million for the Federal Maritime Commission’s controlling interest in the company. Davies became chairman of American President Lines, a position he held until 1971, and he merged the APL Associates with Natomas Company, a gold-dredging firm that grew to become an oil and gas exploration company and, in 1965, the parent organization of American President Lines.


When Davies took control of the company, APL was a leader in providing cargo and passenger services between the Pacific Northwest of the United States and the Far East and offered around-the-world services for cargo and passengers. The company had recently launched its efforts in intermodal shipping, when it acquired more than 1,000 small shipping containers in 1951. In intermodal shipping, large containers are packed with cargo at its source and moved–by truck, train, or oceangoing vessel–to the cargo’s destination without being unpacked. APL purchased its first partially containerized ships in 1961; 12 years later, fully containerized vessels were entering its fleet.In a retrenchment in the mid-1970s, under the leadership of Chandler Ide–who became head of Natomas Company by succeeding Davies in 1971–APL discontinued its around-the-world freight services and passenger services to concentrate on its Pacific and Indian Ocean lines.

To read more about the history of American President Lines CLICK HERE

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ABOARD THE S.S. PRESIDENT CLEVELAND – TRANS-PACIFIC – 1949-1950

CRUISE HISTORY – S.S. President Cleveland, American President Lines, Trans Pacific Route 1949-1950. All footage by 3rd Engineer V.M. Richardson.

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AMERICAN PRESIDENT LINES HISTORY:  1960s composite publicity photo showing three of American President Lines’ handsome trans-Pacific passenger liners. SS President Cleveland, SS President Wilson and SS President Hoover. These modern liners provided regular scheduled service from California to the Orient via Honolulu, Hawaii. When the President Wilson completed her last voyage in 1973, that marked the end of the trans-Pacific passenger service that American President Lines and its forebears had offered since 1867.

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GALE STORM DIES – STARRED IN “OH SUSANNA” THE FIRST TV SERIES ON A CRUISE SHIP

GALE STORM DIES – STARRED IN “OH SUSANNA” THE FIRST TV SERIES ON A CRUISE SHIP (BEATING OUT LOVE BOAT) – ABOARD AMERICAN PRESIDENT LINE’S SS PRESIDENT WILSON

Gale Storm with ZaSu Pitts in the 1950s TV Series aboard a cruise ship.

Cruise History looks at Gale Storm who starred in a TV series that took place aboard a cruise ship before Love Boat.  She died at the age of 87 on June 27, 2009.

SS PRESIDENT CLEVELAND – Sister ship to the Wilson…

SS Ocean Queen (SS PRESIDENT WILSON) – Cruise ship on the maritime comedy THE GALE STORM SHOW (OH SUSANNA!)/CBS/ABC/1956-60.

The SS Ocean Queen crew included Gale Storm as social director Susanna Pomeroy; Roy Roberts as Captain Simon Huxley; Jimmy Fairfax as ship’s steward Cedric; Rolfe Sedan as ship’s physician Dr. Eugene Reynolds; and ZaSu Pitts as the ship’s hairdresser Elvira/Esmerelda “Nugey” Nugent and Susanna’s close friend (later souvenir shop salesgirl).

Adding to the captain’s frustrations was the ship’s steward, an impish little fellow named Cedric (who went overboard when the series moved to ABC).

In the opening theme, the ship blasts its horn once; the ships’ bell clangs four times; and the show’s title is spelled out by the ship’s nautical flags.

Portions of the series were filmed onboard the real-life trans-Pacific American President liner, the S.S. President Wilson. [Read more...]

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When ships had passenger lists.

Cruise History: Looking back at passenger lists – “the bible” of travelers aboard the great liners and cruise ships.

Passenger lists were given to all those booked aboard liners and cruise ships up until the 1970s.

From Cunard to the French Line, the Lurline to the Queen Mary – these were an important source of information regarding who would be aboard for your liner voyage or cruise.

Every time I traveled with my parents, the list would include my name – Master Michael L. Grace.  The following is a great article by Theodore W. Scull – probably one of the great historians in maritime passenger history.

From CRUISE TRAVEL by Theodore W. Scull

ONCE, WAY BACK WHEN, UPON ENTERING ONE’S CABIN, the first order of business was a quick look at the Passenger List laid out on the table alongside the dining reservation card, telegrams, and the first batch of invitations.

On a two- or three-class ship, the names usually included only those in one’s own class, minus some celebrities or a recluse that explicitly asked not to be listed.

On a one-class cruise, of course, there was but one list.

[Read more...]

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“Oh Susanna” on American President Lines – The first “Love Boat” TV series.

CRUISE LINE HISTORY – “Oh Susanna” – The first “Love Boat” TV series.  Gail Storm starred in a very successful 1950s TV series that featured American President Lines.  It was the preview to the 1970s-1980s TV series, LOVE BOAT, that changed the cruise industry.   Read about APL and going Around The World aboard American President Lines – first class – 1960 – for $2500 per person.

Cruise Line History – Traveling in Style aboard the AMERICAN PRESIDENT LINES

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The second President Hoover was built in 1939 as the Panama for the Panama Lines service from New York, via Haiti, carrying 216 first class passengers and cargo. She was sold to American President Lines in 1957, renamed the President Hoover, and put into service on a Pacific circuit to the Far East from San Francisco. In 1962 the larger President Roosevelt replaced her. For more information on APL please visit their American President Lines website. Our thanks to APL.

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The President Coolidge seen from Matson Line’s Lurline docked in Los Angeles – late 1930s. [Read more...]

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Cruise Ship History: Menus by Eugene Savage used on Matson Line’s SS LURLINE during the 1950s are the inspiration for a striking mural located in the new trendy Tropicale Restaurant in Palm Springs, California.

Menus by Eugene Savage used on Matson Line’s SS LURLINE during the 1950s are the inspiration for a striking mural located in the trendy Tropicale Restaurant in Palm Springs, California.

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The mural seen over the bar at the Tropicale Restaurant is based on the Savage menu designs for Matson Line’s SS Lurline . 

The SS Lurline sailed from San Francisco and Los Angeles to Hawaii into the early 1960s when it was replaced by her sister-ship the SS Matsonia.  The menus were also discontinued and replaced by a smaller design.

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The original Savage menu cover designed for the SS Lurline and used for the mural dominating the bar area of the Tropicale.  “Fesitval of the Sea” was the title for this menu.

You would never think a desert restaurant in Palm Springs would be the place to find something so associated with steamships, cruising and the sea.   Especially such an excellent representation of mid-century modernism.

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The modern 1950s Cathay Bar aboard American President Line’s SS President Wilson.  Similar in style to the modern Tropicale design with mid-century influence.

The Tropicale has the feeling of the upbeat supper clubs and lounges of the 1950′s and 60′s.

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Another view of the mid-century designed Tropicale.  Bar, lobby and dining room in background.

There is a strong mid-century influence.  What is ironic is that a 1950s nautical feeling, besides the mural, is found in the public rooms.

lobbypresclev.jpgThe decor parallels the design of American passenger liners following World War 2.  Especially those operated by Matson, United States and American President Lines (The lobby of the President Wilson is seen to the left).

The menus were used for dinner service on the SS Lurline.  The ship would take five nights to reach Hawaii from the West Coast.

Eugene Savage (1883-1978) was born in Covington, Indiana. In 1940, Savage completed a two-year mural project for the Matson Co. to be used as menu covers for the passenger ship S.S. Lurline.

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The SS Lurline at sea from San Francisco to Honolulu – 1950s.

He produced 4 x 8 foot murals that went right into Matson’s basement, never used in the building or on the ships. The menus were never used before World War Two, because, at the outbreak of the war, Matson ships were requisitioned as U.S. transport ships. The six menu covers were finally used on the maiden voyage of the refurbished “White Ship” Lurline in the year 1948.

eugene-savage.jpgThe original menu set consisted of nine images, three of which are rare and not seen often. In 1950, the Printing for Commerce exhibit of the American Institute of Graphic Arts honored the menu covers with its highest award, and in 1951 the menu designs were included in a display of American lithographs at the Smithsonian Institution.

Due to the increased demand, Matson at that time produced a set of six prints, which were given away to passengers at the end of the voyage.  This was the custom on all steamship lines.  This stopped in the 1980s aboard most ships when menus were standardized.

matson1004.jpgIt is estimated that over a quarter of a million sets of the Matson Savage menus were printed as blanks or as actual menus. Collectors should be aware that copies are being made today of very good quality. Prices will vary according to brightness of each image; fold lines, foxing, etc. From 1948-1956, the Savage menu designs were also produced on Aloha attire.

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Cruise History – The Last Ocean Liners: When you could go around the world by taking a liner voyage and not a cruise!

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 American Export Line’s SS CONSTITUTION

Courtesy of a wonderful website called LAST OCEAN LINERS

2224859182_9796daf399.jpgUntil the early 1970s, it was routinely possible to schedule extensive world journeys by transferring between three, four or more different ocean liners on point-to-point line voyages. The services were promoted to take advantage of a coordinated system of fares and schedules among cooperating shipping companies known as the “Interchange Lines.”

In January 1962, for example, one could begin at New York with an 11 day Atlantic crossing on American Export Lines’ Constitution (above) to Tenerife, Gibraltar and Naples. After visiting Italy, passengers caught the Asia of Lloyd Triestino outbound for 25 days via the Suez Canal to Pakistan, India, Singapore and Hong Kong.

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Luncheon on deck aboard American President Line’s SS CLEVELAND – 1960s

ael6004.jpgThen the traveler could sail home across the Pacific for 19 days on American President Lines’ President Cleveland via Kobe, Yokohama and Honolulu to San Francisco. In those days fares for this alluring around the world voyage began at only US$935 in Tourist Class or US$1488 in First Class.

Here we survey a sample of the 1962 schedules and services of the Interchange Lines as they weaved together these romantic routes on splendid ships over exotic seas. Come along. It’s sailing hour, so let’s enjoy a pleasant journey back into the not-so-distant past when ocean liners could take you almost anywhere!

HOME PORT 1962 Ocean Liner
SAILING SCHEDULES
Last TRANSATLANTIC
Ocean Liners
Last Ocean Liners To
AFRICA, ASIA & AUSTRALIA
Last AROUND-THE-WORLD
Ocean Liners
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Cruise Line History – Round the World – only $854 First Class – aboard the Dollar Steamship Lines weekly from New York – When a dollar was worth a dollar! 1935.

A thrilling, luxurious trip Round the World was available on a regular basis aboard the Dollar Steamship Lines. In 1935, these great liners were sailing every week of the year from New York, Los Angeles or San Francisco via Hawaii and the Sunshine Route on a big smooth riding President Liner. You could take 85 days to 2 years to sail the world. Hawaii, the Orient, Malaya, India, Egypt, Europe with many side trips. Starting at $854 First Class. This is when a dollar was worth something and Americans proudly displayed their passports. American President Lines took over the Dollar Steamship Lines in the late 1930s. We doubt APL will ever name one of their President liners the President Bush!

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Lack of fire sprinklers delayed Round the World cruises in 1937…

From TIME MAGAZINE

Monday, Nov. 08, 1937

Demoted Liners

Streamers of colored paper linked ship and pier, bright specks of confetti dotted the air between waving throngs on the dock and the gay crowd on the liner’s deck high above them. “Good-by,” “Don’t let a Jap bomb get you,” “Take care of yourself.” Through milling travelers on deck stewards wove their way, intoning, “All ashore that’s going ashore.” Ninety passengers aboard the Dollar Line’s President Jackson thought last week they were bound on a long voyage from Seattle to the Orient.

But no ropes were cast off. The traditional sailing hour of the ship, 11 a. m.. passed into afternoon before puzzled passengers were told that “departure had been delayed” until 4 p. m., then 6:15 p. m. Mystified, passengers watched 99 of the 206 crew, mostly Chinese, their belongings on their backs, shuffle off the ship, followed by manicurist, barber and orchestra. Finally they were told the reason and 78 of 90 passengers of the President Jackson were politely asked to pack up and debark. Only the first twelve who had booked passages would be allowed to sail. The indignant “left behinds” booked on other lines, and at evening the 14,000-ton President Jackson sailed from a deserted dock, demoted, in almost the twinkling of an eye by the Commerce Department’s Bureau of Marine Inspection and Navigation, from a liner to a freighter.

These happenings showed that the safety-at-sea law passed last year had teeth. By these terms all U. S. ships carrying 50 or more passengers were required to install, by July 1, 1937, automatic sprinkler systems or gain exemption by such other safety devices as steel decks, electric fire detection, patrols, manual alarms and an ample complement of fire extinguishers. The 109 U. S. Merchant Marine ships affected included the whole famed, globe-encircling Dollar Line and its subsidiary, the American Mail Line. Three months’ extension was added to the effective date—making the deadline Oct. 1. While other lines docked their vessels to install sprinkler equipment, Dollar Line spent the summer arguing over Government subsidy, left its ships incompletely equipped to qualify for exemptions.

In Manhattan, all but twelve passengers were ordered off the President Polk, in San Francisco 48 round-the-world tourists were turned out of the President Harrison and both vessels were given freighters’ licenses which limit passengers to twelve. Passenger certificates lifted from other lines included the British owned Western Prince, which sails under U. S. Marine inspection certificate and United Fruit’s liner Tivvies. Quickly the Dollar Line found means to make the long delayed alterations. Within a week the Presidents Pierce and Taft were extending their fire detecting systems and plans were completed to equip the line’s remaining ships at a cost of $25,000 to $50,000 per ship.

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SS PRESIDENT CLEVELAND – FAREWELL DINNER – CAVIAR – American President Lines passenger ship enroute to Japan and China – 1949

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Menu – Farewell Dinner – SS PRESIDENT CLEVELAND – 1949
Beluga-Molossol Caviar was served for the SS President Cleveland’s “Farewell Dinner” on October 5, 1949 prior to arriving in Yokohama, Japan. The SS President Cleveland’s had just completing her trans-Pacific liner crossing from San Francisco and Los Angeles via Honolulu, Hawaii.

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The sleek 1940s modern lobby of the SS PRESIDENT CLEVELAND

This was during the height of American passenger ship service. American President Lines was not alone. Grace Line, the US Lines, American Export Line, Alaska Steamship Line, Matson Line, Delta Line, Moore-McCormick Line, Bull Line, Eastern Steamship Line were all operating services with American flag ships.

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SS PRESIDENT CLEVELAND – Off coast of California

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Deck-side luncheon aboard the SS PRESIDENT CLEVELAND

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Pool, Promenade Deck and arrival in Los Angeles, California

With the launching of the Presidents Cleveland and Wilson in 1947, American President Lines reestablished its preeminence in the passenger trade following World War 2. Designed to carry 550 passengers and a crew of 352, the ships were advertised as “your American hotel abroad.” They carried passengers from the West Coast of the USA to the Orient. This included China during the late 1940s until services were curtailed because of the Korean War. In the 1970s, with the end of the Viet Nam War and USA shipping subsidies American flag passenger service was ending. Finally in 1973 the trans-Pacific liner service ended. The President Cleveland was sold to C. Y. Tung and renamed Oriental President. The President Wilson completed her last round-the-world voyage. Her retirement marked the end of the trans-Pacific passenger service that APL and its forebears had offered since 1867. The ships lasted briefly under C. T. Tung’s Panamanian flag company and were scrapped in 1974.

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SS PRESIDENT CLEVELAND – Honolulu, Hawaii

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CRUISE LINE HISTORY – Around The World aboard American President Lines – first class – 1960 – $2500 per person

Cruise Line History – Traveling in Style aboard the AMERICAN PRESIDENT LINES

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The second President Hoover was built in 1939 as the Panama for the Panama Lines service from New York, via Haiti, carrying 216 first class passengers and cargo. She was sold to American President Lines in 1957, renamed the President Hoover, and put into service on a Pacific circuit to the Far East from San Francisco. In 1962 the larger President Roosevelt replaced her. For more information on APL please visit their American President Lines website. Our thanks to APL.

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Photo - Thirties, link to larger image
The first class lounge on
the President Hoover, 1932.
Click image for larger version.

Of the many ships belonging to APL and its forebears — from graceful 19th-century steamers to ultramodern containerships — perhaps the most memorable are the art deco masterpieces operated by Dollar Line in the 1930s and the sleek luxury liners launched by APL after World War II.

Crowning Achievements

With a history of traveling extensively on his own ships on business, it’s no wonder that Robert Dollar commissioned the construction of two of the largest ocean liners ever built in the United States. They were the Presidents Hoover and Coolidge. Old Captain Dollar was awestruck when he boarded the former on August 6, 1931. Of the Hoover he wrote, “The ship is a wonder.”

Sea ListIndeed, the ships were stunning. Each carried 988 passengers and a crew of 324. The plush accommodations and art deco furnishings rivaled the best hotels of the era. And each also boasted outdoor pools, gymnasiums, and phones in every room. The luxury and elegance of these two ships were in stark contrast to the hard times of the Great Depression, which lasted until World War II.

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The Presidents Cleveland and Wilson.

Shuffleboard, Anyone?

After World War II, a new generation of Americans was eager to travel in style. In 1947, APL launched the Presidents Cleveland and Wilson, continuing in a tradition begun when the Pacific Mail Steamship Company started carrying passengers in 1867. Designed to carry 550 passengers and a crew of 352, the ships were advertised as “your American hotel abroad.”

“Air-conditioned throughout, with swimming pools for every Class, smart shops, theaters, cafe-grill and many other innovations,” the vessels set the standard for seagoing travel. And they took passengers to remarkably unspoiled ports like Alexandria, Colombo, Antigua, Suva, and Penang. Not surprisingly, demand was so high that tourist-class cabins were soon converted in order to accommodate more first-class passengers.

[Read more...]

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