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HISTORY – MOORE-McCORMACK LINES

History – Moore-McCormack Lines…  the SS Brazil

On the 9th July 1913 Messrs. McCormack and Moore (both just shy of 33 years of age) formed Moore & McCormack Company, Incorporated, to charter ships, then to own them.  Capitalized at $5,000 with three officer-directors (Henry F. Molloy, as Secretary), with two desks in a ninth floor office of an eleven-story building at 29 Broadway and with ambitions, plans, and hopes as the Company’s major assets.

On the 16th January 1921 a new direct steamship line between Philadelphia, Cork, Dublin and Londonderry was announced by Director Sproul of the Department of Wharves, Docks and Ferries.  The line was operated by Moore & McCormack Company, Inc.

In 1926 Moore & McCormack, Inc., as operators, took over the Republics Line which consisted of 11 steamers and the motorship, Tampa. In 1927 the American Scantic Line was sold to Moore &McCormack and was improved under private ownership, with the Pennsylvania railroad eventually purchasing an important interest in it. The American Scantic Line was the first of the Shipping Board lines to enter into agreements with competitive foreign lines under which the United States acquired an equal division of the freight moving between American and foreign ports.  The next year the service was extended by adding Leningrad and Gdynia to the ships‘ ports of call.  Mooremack played an influential part in the transformation of Gdynia from a small fishing village into a valuable seaport not only for Poland but for all Central Europe.

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$480 for a 35-day First Class Cruise round-trip from New York to South America in 1939.

Cruise and Liner History: Moore-McCormick Lines January 1939 ad from Travel Magazine featuring the “Good Neighbor Fleet” with cruises from New York to South America.  This is nine months before World War 2 began.

MOORE-McCORMACK LINES HISTORY$480 for a 35-day First Class Cruise round-trip from New York to South America in 1939. the 9th July 1913

Messrs. McCormack and Moore (both just shy of 33 years of age) formed Moore & McCormack Company, Incorporated, to charter ships, then to own them. Capitalized at $5,000 with three officer-directors (Henry F. Molloy, as Secretary), with two desks in a ninth floor office of an eleven-story building at 29 Broadway and with ambitions, plans, and hopes as the Company’s major assets.

On the 16th January 1921 a new direct steamship line between Philadelphia, Cork, Dublin and Londonderry was announced by Director Sproul of the Department of Wharves, Docks and Ferries. The line was operated by Moore & McCormack Company, Inc.

In 1926 Moore & McCormack, Inc., as operators, took over the Republics Line which consisted of 11 steamers and the motorship, Tampa. In 1927 the American Scantic Line was sold to Moore & McCormack and was improved under private ownership, with the Pennsylvania railroad eventually purchasing an important interest in it. The American Scantic Line was the first of the Shipping Board lines to enter into agreements with competitive foreign lines under which the United States acquired an equal division of the freight moving between American and foreign ports. The next year the service was extended by adding Leningrad and Gdynia to the ships‘ ports of call. Mooremack played an influential part in the transformation of Gdynia from a small fishing village into a valuable seaport not only for Poland but for all Central Europe.

On the 17th April 1929 a contract was been completed by the American Scantic Line to establish a weekly steamship service between the North Atlantic ports of the United States and the newly created Polish port of Gdynia. It was signed in Poland by Robert C. Lee and was celebrated at a dinner tendered by the Polish Government in Warsaw at which Mr. Lee was guest of honour. The dinner was attended by the Polish Prime Minister and members of the Cabinet, and by Minister Stetson, Consul General Cole, and Commercial Attaché Lane.

On the 25th August 1932 Moore & McCormack made an offer to purchase the American Republics Line, owned by the government and operating between Boston, New York, South Atlantic ports and the east coast of South America. The line is currently operated for the board by C. H. Sprague & Son of Boston, and the shipping board had long sought a purchaser.

On the 16th August 1938 the contract to operate the three Panama Pacific liners, California, Pennsylvania, and Virginia, operated formerly by the Panama Pacific Line, and the ten freighters of the American Republics Line which were operated by C. H. Sprague & Sons, Inc., was awarded to Moore & McCormack, Inc. The liners are in dry dock, where renovations costing more than $1,000,000 are being made. They will make a speed of 18 knots or better and reach Buenos Aires in 18 or 19 days. Renovations have been carried out that make the ships 100% fireproof, in accordance with Federal regulations.

The contract with the government permits Moore & McCormack to replace any of the ten freighters with ships that are at least equally fast. The ships now operated make about ten knots, and it is planned to transfer ships now owned by the company from other services, so that a minimum speed of 13 knots will be available in the South American freight service.

The firm name of Moore & McCormack, Inc. was changed to Moore-McCormack Lines embracing the new American Republics service and the American Scantic Line service.

On the 8th September 1938 the firm of Moore-McCormack Lines, Inc., was organised. It operated the American Scantic Line service to the Baltic Sea and the Mooremack Lines to South America. The company is an outgrowth of the development of Moore & McCormack. Albert V. Moore was President and Emmet J. McCormack was Treasurer. The officers were Commander Robert C. Lee, Executive Vice President; Captain George Holt, Vice President, and Henry P. Molloy, Vice President and Secretary. Commander Lee was the ranking operating officer. Captain Holt was assistant to Messrs. Moore and Molloy, secretary and counsel.

On the 4th October 1938 the Argentina, Brazil, and the Uruguay were formally taken over by the operators. Captain Granville Conway, Director of the Maritime Commission in New York, and Robert C. Lee, Executive Vice President of Moore-McCormack Lines, signed the necessary papers.

From the 8th October 1938 Moore-McCormack Lines started operating the American Republics Line under charter for the Maritime Commission. After January 1, 1939, it operated it for its own account under a contract for three years. On the 31st December 1938 the American Republics Line was turned over to Moore & McCormack at midnight. The company became operators of the Argentina, Brazil, and Uruguay. A. V. Moore, president of Moore-McCormack Lines, Inc. stated that operation of the line indicated clearly that the service was considered essential both to the United States and South America. The American Republics Line had three passenger ships and six 13-knot cargo carriers. Mr. Moore announced that starting with the sailing of the Uruguay on January 17, ships of the line will call at Barbados southbound, arriving there on the 4th day, and at Rio de Janeiro on the 12th morning. The ships also would call southbound at Santos, Montevideo and Buenos Aires, and northbound at Santos, Rio de Janeiro and Trinidad.

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Retro cruising on the “SS BERMUDA STAR” aboard the second all gay cruises – the ship was a.k.a. “SS Brenda Starr”

One of the first all gay cruises – Cruising on the SS BERMUDA STAR in 1987 aboard the second all gay cruises operated by RSVP.  It is a retro look at gay life.  Operated by gay pioneer RSVP the passengers dubbed the ship Bermuda Star Cruise Line ship the SS BRENDA STARR.

In BUT THE SHOW WENT ON, (the prequel to his best-selling memoir, POSTCARDS FROM PALM SPRINGS) author Robert Julian recounts sailing aboard the S.S. Bermuda Star from New Orleans in 1987 – over twenty years ago.  This was the second all gay cruise.  RSVP founder, Kevin J. Mossier, had a bold, new idea – to provide a safe, tailor-made vacation environment for gay men and lesbians.  Unable, at the time, to find a resort that would open its doors to the concept, he found an understanding company known as the Bermuda Star Line and the gay cruise was born.

The RSVP second all gay cruise – “A Cruise To Remember” – sailed out of New Orleans, February 15, 1987 with 750 guests ready to create and enjoy the overwhelming experience that only can happen on an all gay vacation. Bermuda Star Line was open to the gay cruise idea and chartered the Bermuda Star to RSVP.

Other major companies, such as Princess Cruises, Carnival Cruises, etc., were very reluctant to do a gay cruise and charter to RSVP or any other gay travel organization for a long time.  Of course, in the end, money talks and all the major cruise companies clamored for gay and lesbian business.

(left) The SS Bermuda Star was originally the Moore-McCormick liner SS Argentina.  This is a photo of the children/teenage dining room in the 1950s on a voyage from New York to Buenos Aires.  Wonder if any of them eventually ended up on an RSVP Cruise?

Julian writes about his experience in the mid-1980s aboard the S.S. Bermuda Star in his new book – BUT THE SHOW WENT ON – which you can order by clicking here. This is not your standard “Cruise Critic” travel piece.

Cruising on the SS Brenda Starr by Robert Julian

From the San Francisco Sentinel
(1987) RSVP’s second all gay cruise aboard the SS Bermuda Star!

The RSVP travel brochure promises “a cruise to remember,” a minimal expectation under the circumstances. Any time you put 750 gay men on a boat, chances are they’ll walk way with a few memorable moments. What follows is a week in my life aboard the SS Bermuda Star. For reasons that will soon become apparent, I have changed some names. This is not a travelogue.

Arrival
The relentless late afternoon sun pushes unseasonably warm and humid temperatures even higher. My roommate David and I check into our hotel in the French Quarter and immediately hit the streets. It our first visit to New Orleans and we sail tomorrow morning, so we want to take in as much as possible. The Quarter is a tired party girl, decked out in centuries old finery, decaying round the edges. Ornate balconies lean over cobblestone streets exposing themselves for the benefit of tourists. Secluded courtyards, hiding at the end of corridors, hold a vague promise of mystery and intrigue that is orchestrated by the lingering sound of jazz floating from the clubs along Bourbon Street. Drinking beer from paper cups, tourists wander aimlessly, peering down alleys and beyond wrought iron gates for a glimpse of a Stanley Kowalski or ersatz Blanche Dubois. It is all too Tennessee Williams.
We stop by The Mint for happy hour and I run into an old friend and future shipmate who now lives in Washington D.C. Before we know it, a group of about 10 people has assembled, carrying on like Jewish mothers at a bar mitzvah. One of them works for All American Boy in New Orleans, and although he is not going on the cruise, he extends his own brand of Southern hospitality by inviting me to a private J.O. party the Monday after the ship returns. Do you think this is what Blanche meant by “the kindness of strangers”?
We all decide to attend a masked party at Jewels after dinner and, several hours later, David and I find ourselves pushing our way through another crowded bar. Forget Williams, this is beginning to feel like Fellini. Since I usually spend about three hours a month in bars at home, I’m beginning to lose all touch with normal reality. This feeling is heightened by being surrounded by dozens of men wearing bizarre feathered masks.
Back by the pool table I run into more shipmates. Jack, an old friend from San Francisco, and his new lover, Richard, are standing with a mad Cuban queen named Ramon, while another friend, Bill, leans against the cigarette machine. David pulls me aside and, with his uncanny knack of tuning-in on my wavelength, gives me some history on Bill.

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Part One – Handbook of American-flag passenger ships in 1955.

In 1955 America’s fleet of ocean-going passenger ships was fast diminishing. The year before, Alaska Steamship Lines had gone out of business with the loss of four passenger ships and the Bull Line serving Puerto Rico laid up their last passenger ship.  In examining cruise ship history in 1955, there were still 40 active American-flag ships with a total passenger lift of 12,168 passengers and directly employing 8112 officers and men.

Currently, there the Pride of America is the only ocean going passenger ship flying the American flag.  She was the first new U.S.-flagged cruise ship in nearly 50 years. She operates on a 7-Day Hawaii Cruise for Norwegian Cruise Line.

Here is part one of the passenger ships operating under the American flag in 1955:

African Endeavor (Farrell Lines) New York to South Africa
African Enterprise (Farrell Lines) New York to South Africa
Alcoa Cavalier (Alcoa Steamship Co.) New Orleans to the Caribbean
Alcoa Clipper (Alcoa Steamship Co.) New Orleans to the Caribbean
Alcoa Corsair (Alcoa Steamship Co.) New Orleans to the Caribbean
America (United States Lines) New York trans-Atlantic to UK and Europe
Ancon (Panama Canal Co.) New York to Panama Canal
Argentina (Moore-McCormick Lines) New York to West Indies, (East Coast) South America
Brazil (Moore-McCormick Lines) New York to West Indies, (East Coast) South America
Chiriqui (United Fruit Co.) New Orleans to Cuba and Guatemala

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