Website of the Month: Maritime Matters
Martin Cox presents a terrific website. Cruising The Past is pleased to feature it as a our website of the month. Martin covers maritime history along with contemporary cruising. You will read about… Cruise ships, ocean liners, cruise ship news, shipping news, live blogs from onboard cruise ships and thousands of photographs of cruise ships and liners and other vessels. Established online since 1997, Maritime Matters presents articles on historic, preserved and contemporary cruise ships, ocean liners, and personal travel memoirs, along with links to maritime businesses, maritime museums, and cruise ship cams. New features include Peter Knego’s Sea Treks series and his deck by deck photographic series Decked! and an updated shipping news page.
Martin (with Gordon Ghareeb) recently completed a wonderful book on the Los Angeles Steamship Company.
The Roaring 20s saw many institutions fall by the way side. Flappers, the Charleston and bathtub gin all arrived on the scene and, almost as quickly as they appeared, they dropped out of history. So it was with the shipping line that hailed from Southern California: the Los Angeles Steamship Company.
This once magnificent ocean going operation put its namesake harbor on the map, brought the idea of a glamorous ocean passage into the price range of the newly forming tourist population, and once and for all time branded the vision of a stately white cruise ship gliding effortlessly into a tropical Hawaiian paradise into the mind of the nation.
Martin Cox and Gordon Ghareeb have joined forces and together told a story of glamour, high finance, movie stars and gossip. It’s all here in this 282 page compendium of a world that once was and never will be again. Operated under the aegis of the Chandler publishing family of Los Angeles and the rest of their contemporary Chamber of Commerce associates, the Los Angeles Steamship Company (or LASSCO as it came to be known across the nation) brought to the world the realization that fledgling Los Angeles was coming into its own as a financial, industrial and culturally cosmopolitan crossroads of the country.
Scouring microfilm of virtually every page in the LA Times from 1921 to 1935, Ghareeb and Cox recreate a lost world of a nation riding high on the crest of a military victory from World War I juxtaposed against labor problems, political unrest and an economy gone mad. The entertaining 70,000-word text is augmented by an armada of photographs (largely from private collections) and color reproductions of LASSCO’s elaborate advertisements. This hard-covered time machine brings to life the people, the dreams, and the celebrities of the era all paraded against a backdrop of global, local and cinema-graphic history.
It took the authors fourteen years to piece the story together, configure it into a readable prose, and polish it to perfection. It is a tale as alive today as it was when it happened ninety years ago, due largely to the contribution of family members of the maritime participants depicted for the reader. Piece by piece, the story solidified and is brought to life for those fascinated by LA history, steamship lore and moviedom. This story almost vanished into the footnotes of literature because LASSCO was slowly absorbed by the juggernaut of SF-based Matson Navigation Company.
In less than ten years LASSCO managed to sink half of its passenger fleet. But public confidence continued to propel the entity forward, even to the point of surpassing the number of passengers sailing to the Hawaiian Islands by any other shipping line.
Had not the Great Depression overtaken the world, LASSCO might have very well continued on. This is a great book about a great corporate excursion into uncharted waters. The big gamble to make the Port of Los Angeles a world-class harbor (it worked, the Port of LA is the largest port in the nation today) is a fascinating blend of speculation, hope, determination and undaunted romance. Get it. Read it. And relive a world long gone…
Hollywood to Honolulu, the Story of the Los Angeles Steamship Company. Published by the Steamship Historical Society of America. Printed by Glenncannon Maritime Press 2009. http://www.glencannon.com/steamships.html
Growing up in Southampton, England he witness the final departure of the QUEEN MARY which left an indelible mark on the young observer. His fascination with liners grew when his former seaman Uncle handed on a large collection of ocean liner photographs. Cox grew up viewing the last gasp of the great British liners entering Southampton in the mid-70s. He completed his Fine Art Bachelor’s degree with honors at Exeter College of Art and Design in Devon before moving to London where Mr. Cox exhibited his black and white photographs. Following exhibitions in San Francisco and New York he moved to Los Angeles in 1990 and began to explore LA’s local passenger ship history. A member of the Steamship Historical Society of America since 1995 – his brief but authoritative history of LASSCO appeared in the Southern California chapter’s “Ocean Times”. Mr. Cox served as president of the Los Angeles Maritime Museum Research Society from 1997 to 1998 and maintains his own website known worldwide as “MaritimeMatters.com”. For a two year stint, Mr. Cox authored the West Coast News for SSHSA’s Steamboat Bill. Working with co-author Gordon Ghareeb, Mr. Cox produced a multi-media exhibition at the Los Angeles Maritime Museum in 2004 on the history of the Los Angeles Steamship Company, aptly entitled Hollywood to Honolulu. Mr. Cox works as a freelance photographer and maintains a commercial studio while exhibits his images in galleries in Los Angeles and elsewhere.
Born and raised in the Wilmington district of the Los Angeles Harbor complex, Mr. Ghareeb grew up around and aboard the great postwar Pacific liners. His affinity for ships and the sea was instilled in him at a very early age by his father who had been a bosun’s mate in the South Pacific during World War II. Mr. Ghareeb holds a degree in English Literature and is the co-author of “The Dictionary of Nautical Literacy” published by McGraw Hill in 2001. In addition to being a contributing editor for Nautical World and Ship Aficionado magazines, his maritime work has also appeared in Nautical Collector, Professional Mariner, Ships Monthly, Maritime Matters, Steamboat Bill, and Titanic Commutator. One of the original tour guides aboard the QUEEN MARY when she opened in Long Beach, he joined the SSHSA in 1972 and has been a member of the American Petroleum Institute since 1991. He is currently Vice President of the Port of Long Beach Port Ambassadors Association. Mr. Ghareeb also actively serves aboard the s/s LANE VICTORY as a deck hand and tour guide for the Merchant Marine Veterans of World War II. With co-author Martin Cox, Mr. Ghareeb produced a multi-media exhibit at the Los Angeles Maritime Museum in 2004 extolling the history of the Los Angeles Steamship Company and aptly entitled Hollywood to Honolulu. When time permits he can be found lecturing about LASSCO and narrating guided tours of the Los Angeles and Long Beach harbors.
Among the many tales Cox and Ghareeb uncover is that of LASSCO’s dramatic first venture:
The company’s maiden voyage was a fiscal disaster, but it was a PR coup for LASSCO. Carrying freight and 262 passengers, the ship, the S.S. City of Honolulu, caught fire and sank on her return from Honolulu. Nonetheless, all of the passengers and crew were rescued. A decade after the Titanic went to the bottom, City of Honolulu’s passengers calmly stepped aboard lifeboats while a band played “Yaaka Hula Hickey Dula” and other cheerful tunes. In the lifeboats, they lunched on roast chickens. An Army transport ship the USAT Thomas eventually picked them up and headed for San Francisco. Late at night, they were within sight of the Golden Gate when the ship suddenly turned south: Harry Chandler had been on the phone frantically trying to get his connections in Washington to redirect the ship to dock in Los Angeles. And he succeeded. Instead of slipping into San Francisco, and exposing the Southern California startup as a “sham venture” to the hostile San Francisco media, the ship arrived, (delayed for daylight), to crowds and photographers, limousines for “survivors” – all the trimmings it takes to make a proper media myth – and the regional realities that followed.
At its height, the company had seven passenger vessels, among them the Harvard, Yale, City of Honolulu, Calawaii, City of Los Angeles, and Iroquois, plus a host of freighters. The Los Angeles Steamship Company perished somewhat quietly in the stock market crash of 1929, but not before it had reshaped Los Angeles.